Empowering consumers, brands, retailers, and regulators with intelligence that drives transparency, trust, and better decisions.
Our AI-powered engine delivers precise, science-backed attribution of product claims, ingredients, and compliance - forming the backbone of truth across the ecosystem.
Empowering people to make informed, transparent product choices through TruthIn’s science-backed insights.
Helping R&D and marketing teams understand how their products perform on category, competition, and consumer perception.
Enabling platforms to integrate verified product intelligence and improve discovery, curation, and transparency.
Providing structured, evidence-based data frameworks that support policy analysis and public health research.
NatFirst’s suite of products transforms data from labels, regulations,
and consumer behavior into structured intelligence - powering transparency, trust, and growth across the ecosystem.
The consumer gateway to product truth. TruthIn decodes ingredients, claims, and nutrition data to help people make informed, science-backed choices — instantly and intuitively.
APIs & Data Portal for the Ecosystem A structured, API-accessible platform delivering verified product intelligence — ingredient attributes, compliance tags, and ontology layers. Designed for brands, retailers, and developers building transparency-driven experiences.
Enterprise Insights for Strategic Advantage Custom dashboards and reports that uncover category trends, competitor benchmarks, and aggregated behavioral signals — helping brand, R&D, and marketing teams make data-informed decisions without accessing personal data.
At NatFirst, every insight is powered by deep nutritional science, rigorous data modeling, and a multidisciplinary team dedicated to building the world’s most trusted product intelligence framework.
Developed by experts in food science, AI, and behavioral analytics, our framework decodes products at ingredient-level accuracy — ensuring science-backed truth in every score.
Built using AI/ML and NLP, it structures complex product and regulatory data into an actionable ontology — powering personalized insights for every stakeholder.
Our team blends nutrition scientists, data engineers, policy experts, and technologists — ensuring NatFirst’s intelligence remains unbiased, compliant, and ahead of the curve.
Our systems align with FSSAI standards and global frameworks, helping brands and regulators operate confidently in a transparent, data-driven ecosystem.
TruthIn helps consumers make smarter, healthier choices
— powered by collective intelligence and transparent data.
Our database grows through a mix of consumer crowd-sourcing and strategic partnerships with leading FMCG, retail, and research organizations — ensuring that product information stays fresh, accurate, and comprehensive.
Find the right products effortlessly — whether by scanning a barcode, searching, filtering by health goals, or simply chatting with TIA, your personal product assistant.
TruthIn integrates with trusted affiliate partners so you can compare, decide, and buy — closing the loop between awareness and action.
We’re building India’s most trusted product intelligence platform. Here’s how NatFirst powers transparency, protects privacy, and partners with the ecosystem.Contact us
NatFirst is a data infrastructure company powering the conscious economy.We transform complex product information into actionable intelligence for consumers, brands, retailers, and regulators.